Xulo vs Pushwoosh · Updated 8 October 2026
Every app keeps its own first thousand.
Pushwoosh bills the account, not the app. On the Push only plan, checked on pushwoosh.com/pricing on 8 October 2026, the first 1,000 monthly active users are free and then the rate is $7 per 1,000, and that free thousand is shared. Xulo starts the thousand again on every app, then charges $6.
A new app starts free. With no users there is nothing to bill. The first 1,000 monthly active users on that app stay at $0.
Run your own numbers
Pushwoosh prices the account once. The first 1,000 are free, then $7 for each further thousand, rounded up. Xulo splits that same list across the apps and prices each one. The $7 rate is the limited offer checked 8 October 2026.
Xulo
$0
Pushwoosh
$0
Xulo
Pushwoosh
The first 1,000
A free thousand on every app.
One free thousand for the account. Apps share it.
The rate after that
$6 per 1,000 monthly active users on that app. No end date on the rate.
$7 per 1,000 monthly active users. Published as a limited offer through 31 December 2026.
Who is counted
Monthly active users on the app. A monthly active user opened the app in the last 30 days. Push permission is not required.
Monthly active users on the account.
A second app at 800
$0. It has its own thousand.
It spends the account’s free thousand.
In-app
Shown when the app opens, including without push permission. Impressions are not a separate charge.
Included on Push only, inside the same account count.
A/B test
Two variants. The audience is split evenly. A person approves. Xulo does not pick the winner.
A/B/n splits inside Customer Journeys, with an automatic winner against a goal.
Local time
The same idea. The SDK reads the device timezone when the app opens. A device that has never opened has no timezone yet, and none is guessed.
A scheduled push can use the subscriber’s device timezone, read from the device settings when the app opens. Not from GPS or an IP address.
Where the shared thousand shows up
Pushwoosh figures are the Push only rate checked on 8 October 2026: first 1,000 monthly active users free on the account, then $7 per 1,000. The offer is published through 31 December 2026. Xulo figures are the per-app blocks.
One small app
800 monthly active users on one app.
$0
Xulo
$0
Pushwoosh
Both are inside a free thousand. The difference is who owns that thousand.
Two apps
800 on the first app, 800 on the second.
$0
Xulo
$7
Pushwoosh
The account now has 1,600. The shared free thousand is spent, and one $7 block covers the rest. Each Xulo app is still at 800 monthly active users, so each bill is $0.
One app at 3,200
3,200 monthly active users on a single app.
$18
Xulo
$21
Pushwoosh
3,200 on the account is three paid thousands after the free one, at $7. Xulo is three paid thousands on that app, at $6. A second app does not enter this number.
A quiet second app
The first app is at 2,400 monthly active users. The second has 400.
$12
Xulo
$14
Pushwoosh
On Xulo the first app is $12 and the second app is $0. On the account the 400 is added to the 2,400, so the bill is $14.
The $7 rate is a dated offer
Pushwoosh publishes Push only at $7 per 1,000 monthly active users, with the first 1,000 free, as a limited offer through 31 December 2026. The same page prices Omnichannel at $13 per 1,000 and Email only at $5 per 1,000 recipients.
Xulo does not have a second rate for another channel. The first 1,000 monthly active users on an app are free. After that, $6 per 1,000. Apps do not pool. The in-app card is not a line on that bill.
An account thousand and an app thousand are not the same object
Twenty apps at 400 monthly active users each are $0 on Xulo. On an account meter those apps are 8,000 in one bucket, well past a single free thousand.
A monthly active user is a device that opened the app in the last 30 days. Push permission is not required. A device that stayed closed for 30 days leaves the count, even if push is still allowed. A device that refused push and opened the app stays on it.
Questions
Does Xulo share one free tier across apps?
No. The first 1,000 monthly active users are free on each app. A second app does not spend the first app’s allowance. Pushwoosh Push only, checked 8 October 2026, puts the free thousand on the account.
What does Pushwoosh charge after the free thousand?
Push only is $7 per 1,000 monthly active users on the account, published as a limited offer through 31 December 2026. Xulo is $6 per 1,000 monthly active users on the app, with no platform fee.
Do twenty small apps share one Pushwoosh thousand?
Yes. The free thousand belongs to the account, so the apps are added together. On Xulo each of those apps has its own 1,000 free monthly active users.
Does Pushwoosh pick an A/B winner?
Pushwoosh, checked 8 October 2026, runs A/B/n inside journeys and can pick a winner. A Xulo send is two variants, split evenly. A person still approves. Xulo does not pick a winner.
Switch from Pushwoosh
The first year follows the MAU on the invoice.
Pushwoosh Push only, checked 8 October 2026, is $7 per 1,000 monthly active users on the account after one shared free thousand, through 31 December 2026. Write with the MAU on that invoice. For the first 12 months, each app uses the band for that MAU. The bill is monthly active users on that app. After 12 months the block is $6.
$6
Up to 5,000 monthly active users
$5
5,001 to 25,000 monthly active users
$4
25,001 to 100,000 monthly active users
$3
Over 100,000 monthly active users
The MAU on the invoice sets the band. It does not merge the apps into one count. A second app still has its own free thousand.
Write with the MAUKeep comparing
The other two meters.
Vs OneSignal
A $19 fee on the organization. A free thousand on each app.
Growth, checked 8 October 2026, is $19 a month plus $0.012 per monthly active user. At 1,600 monthly active users on one app, that is $38.20 against $6.
Compare with OneSignal
Vs WonderPush
A device that has not opened the app is not on the bill.
€1 per started thousand of opted-in devices, from the first subscriber. 1,600 devices that opted in and opened the app are €2 there and $6 here. A device that stays closed drops off our bill after 30 days and stays on theirs.
Compare with WonderPush
X
LinkedIn
ChatGPT
Claude
Perplexity
Gemini