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Who receives it

Push and the card use the same audience.

The install

Xulo keeps an install id that survives a token refresh. A reinstall gets a new one. An external id is optional and does not replace the install id. Tags are text keys and values the app writes.

Who you can pick

Subscribed. Opened in the last 7 days. Not opened for 30 days. Test devices. Then language, country, app version, and tag. Country comes from the IP address. The IP address is not stored.

What they have spent

A purchase is an amount, a currency, and an order id. The iOS SDK writes it on the open install. A shop does not run the SDK. Its server sends the same record with an external id when the order is paid. The person page keeps the lifetime total for each currency, and the orders. The same order id replaces the previous amount.

A segment picks the last 24 hours, the last 7 days, the last 30 days, or all time. Inside that window: people who spent, people who did not, or people who spent at least an amount in one currency. Currencies are not converted. A purchase record is not a separate charge.

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One price, on each app.

A new app starts free. No users, nothing to bill.